The corporate headquarters and manufacturing facilities of Needle Industries (India) Private Limited are located in the Nilgiri mountains, 2,200 metres above sea level, in Southern India.

The Company was incorporated in 1949 as a subsidiary of a major British manufacturer of hand sewing needles, knitting pins and other hard haberdashery products. Manufacture commenced with the very simple gramophone needle.

Over the years, the tiny company managed not only to survive, but to grow through its own resources into what it is today — the prime global source of hand sewing needles, knitting pins and allied products.

In the early years, all products were marketed under well known brands belonging to the British principals. The sixties saw the shareholding begin to shift to Indian hands and with this came the introduction of the company's own brand name PONY, now a household name in most parts of the world. In the next decade, complete control of the company was transferred to the hands of the management in India.

As a result of this, doors to world markets, which had hitherto been closed, were thrown wide open. The far thinking management team, backed by technical excellence and the highest standards of quality, took full advantage of this opportunity and embarked upon a major export drive. Over the last ten years, the exports of the company have grown many times over.

This spectacular success on the export front has been due to a team of truly dedicated people, supported by constant improvement in technology and methods of production. The exacting standards set by discerning customers have contributed greatly to in-house research and development programmes. The expertise now available enables the company to update and modernise technology independently.