corporate headquarters and manufacturing facilities of Needle
Industries (India) Private Limited are located in the Nilgiri
mountains, 2,200 metres above sea level, in Southern India.
Company was incorporated in 1949 as a subsidiary of a major
British manufacturer of hand sewing needles, knitting pins and
other hard haberdashery products. Manufacture commenced with the
very simple gramophone needle.
the years, the tiny company managed not only to survive, but to
grow through its own resources into what it is today — the prime
global source of hand sewing needles, knitting pins and allied
In the early
years, all products were marketed under well known brands belonging to
the British principals. The sixties saw the shareholding begin to shift
to Indian hands and with this came the introduction of the company's own
brand name PONY, now a household name in most parts of the world. In the
next decade, complete control of the company was transferred to the
hands of the management in India.
As a result of this, doors to world markets, which had hitherto been
closed, were thrown wide open. The far thinking management team, backed
by technical excellence and the highest standards of quality, took full
advantage of this opportunity and embarked upon a major export drive.
Over the last ten years, the exports of the company have grown many
This spectacular success on the export front has been due to a team of
truly dedicated people, supported by constant improvement in technology
and methods of production. The exacting standards set by discerning
customers have contributed greatly to in-house research and development
programmes. The expertise now available enables the company to update
and modernise technology independently.